Market Approach

One of our major strengths is our ability to compete successfully in different markets and regions, by adapting our strategy and technology.

  • Despite this being a highly competitive sector, with many players, we have strong relationships with established international and national retailers in Western Europe, Poland and Australia.
  • In areas where the retail sector is highly fragmented, such as the Middle East and Africa, we have a strong track record in building our own brands.

  • We take an agile marketing, manufacturing and service approach in high-growth markets such as Russia and Eastern Europe, where we need to respond rapidly to changing market conditions.